Summer 2020 and Vail Resorts

Vail Resorts issued the following letter from CEO Rob Katz on May 21, 2020.
We intend to take our time to reopen, and we acknowledge that we may be slower to open than others. Our goal is not to win the race to reopen, it’s to look back one day with great pride in our track record on safety. We have a very complex company with many different businesses from restaurants to lift operations, hotels to golf courses, retail stores to wedding venues, fly fishing to transportation. To ensure we reopen safely, we cannot open everything all at once. We are reviewing the unique nature of each operation and business and will proceed to open each one on its own timetable.
Timing of Resort and Office Reopening
It’s hard to put any firm dates around anything right now, given how new information and guidance comes out every day. But our hope is to have our lifts turning, at all of our resorts, by late June or early July and be welcoming people in all our lodging and retail stores by that time as well. This includes both North American resorts that have summer operations and Australian resorts that are about to kick off the winter season. In the coming weeks, each of our resorts will have more details to share around specific operation plans and we anticipate that activities will likely be more limited than in years past.
I also want to address late spring skiing and riding at Breckenridge, Heavenly and Whistler Blackcomb. As much as I would love to get a few last turns this season, we have made the decision not to reopen this spring. While it’s possible that certain local restrictions might be lifted for ski resorts in June, the more we looked at it, the more we did not think it was the right timing to reopen. We know there would be tremendous enthusiasm to get back on snow one last time in North America. But we also know that enthusiasm would carry its own impacts, on us and on others – something we think will be more manageable for everybody in July, at which point we want those resorts fully focused on their new approach to summer operations.
The Future
In the months ahead, we will likely have fewer guests in our resorts than in times past. While that might feel disappointing, we need to view this as an opportunity for all of us to give each guest more of our focus, more of our attention and ensure that they truly have an Experience of a Lifetime when they are at one of our properties. So, as we embark on this new path together, we will take our time, get it right and then bring all our passion and joy back to our mountains and our resorts. I am getting very excited about that.
Rob Katz – CEO, Vail Resorts
Back To Blog Home