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The New Immersive Art Experience

In a new era of possibility, immersive art experiences will offer audiences a much-needed escape from reality and challenge artists and curators to reimagine what an exhibition can be.

Immersive exhibits aren’t new. Yayoi Kusama’s Infinity Mirror installations have been popular since debuting in the ‘60s. You may have even seen photos from her exhibits on dating profiles, Instagram, and other social-media apps. The public’s interest in interactive exhibits has resulted in the development of art spaces solely dedicated to immersive art experiences. Today, the number of immersive exhibits has greatly increased within museums.

a dark reflective room of mirrors illuminated by small lights suspended in different colors that reflect and expand in the space like stars in the night sky

Knowing that immersive exhibits have been around for decades, why are they now becoming more prevalent? These shows are hot commodities, with museums vying to be the next spot the exhibits visit. One possibility is the turn to digital during the pandemic. Digital art has been catching on, especially after a major auction house recently sold the first-ever digital-only artwork. In a sense, the pandemic has expanded what museums, galleries, and other art spaces can do with technology.

Museums are frequently looking for ways to reach a wider audience. This importance is magnified by the financial losses suffered during the pandemic. Museums need a new draw to appeal to a wider audience to increase their earnings and recover.

Learn more about Immersive Art Experience at www.sothebys.com.

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