A little over a year ago, Dani Rosenthal was at a crossroads. After spending more than 10 years working for homeware and apparel companies, she was looking to leave city-life and spend more time in Lake Arrowhead, California, where her family had decades-long roots. She loved architecture and historic renovations, and wanted to nurture these interests. After talking to friends and family members, she thought maybe becoming a real estate agent could be a smart next step.
However, something gave her pause:
“The image that the media portrays, predominantly of men
She decided to give it a try anyway. And one year in as a Realtor with Wheeler Steffen Sotheby’s International Realty, Rosenthal is finding, instead of intimidation, the industry is filled with respect and support for the women who work in it.
Perhaps this shouldn’t be surprising, as the U.S. residential real estate industry is dominated by women: According to the National Association of Realtors, as of May 2018, 63 percent of all Realtors are female. A 2011 Trulia
But women weren’t always dominant in selling homes. According to NAR’s history of women in Real Estate, when the association first started in 1908, its membership was
Women didn’t become brokers in the early 20th century just because
Unfortunately, The Great Depression halted women’s progress in
However, in the 1940s, women doubled down that only women had the “established role as guardians of the virtue of the republic
As women in the workplace gained political clout through the
So why do modern-day women remain so drawn to residential real estate? Largely the same reasons they did in the 1920s: According to those
“It was more money than I was making as an employee,” Figueroa says. This amount really made her evaluate if she could do real estate full-time. One of the biggest draws? The flexibility
“[Real estate proved that] I could still be successful even though I went through a divorce, and I still wanted to be a great mom and give my kids everything they deserved,” she says.
In the nearly 15 years
While becoming a real estate agent may become very beneficial a few years down the line, it’s not always the easiest job to start: Hedda Parashos of Palisade Realty in San Diego, California, said she had an especially hard first year. As a stay-at-home mom with two kids, she felt she needed more personal growth outside the home, so she looked into getting her real estate license. Parashos took classes online and got her license within three months, initially believing it would be a relatively easy part-time job.
Still, it took her a full year to close a deal on her first home. “
But Parashos remained motivated to make a living and also to spend quality time with her kids.
So to better understand how she could move up more quickly in the industry after such a difficult first year, she visited her local multiple listings service association to take courses, read every email pertaining to real estate, read the newspaper’s business section, and reached out to loan officers and escrow officers to discuss financing for potential clients.
As she gained skills, she began closing transactions. She made her first $100,000 commission. Her confidence grew.
Twelve years later, Parashos is now the head of her agency. She cites her initial naivete as a driving factor that allowed her to get where she is today:
“I was able to become a little bit more creative, and a little bit more daring—I was able to try different avenues of trying to make it happen,” she said. “My mind wasn’t tainted by other people’s opinion or experience; I got to experience it so purely my way.”
Though being a real estate agent offers increased flexibility over other 9-to-5 jobs, it’s still not perfect. Maria Koziakov got her real estate license 10 years ago, when she was pregnant with her first child. She hoped she would be able to raise her family and make a living. However, while she could set some of her own hours, her days were still ultimately at the mercy of her clients.
“A flexible schedule is usually referred to as a benefit, but the down side of it is that you need to work evenings and weekends,” Koziakov says. “It can really be unpredictable. You get a phone call and you must show a house in the next few hours. If a client is in town for only a few days, you can’t reschedule the showing.”
It’s a constant hustle, she says: “Time management is a big issue and there will always be listings that do not sell and deals that fall through.”
Additionally, though women often excel in residential real estate, they’re still largely shut out of commercial real estate. According to a 2015 study from the Commercial Real Estate Women (CREW) Network, only 23 percent of leasing and sales brokers in the U.S. were women. Additionally, women working in commercial real estate face sexual harassment, wage disparity, and unequal opportunities with male peers.
Though there are occupational hazards that come with working with clients and being alone as women, incidents are relatively rare. One year in, Rosenthal says she has come across the occasional “honey” and “sweetie” (which do make her momentarily cringe), but she hasn’t yet experienced what she believes to be a “true, gender-charged negative experience.”
Though this may just be her experience, Rosenthal thinks it also might be because there are so many women looking out for other women in the industry.
“There is a huge learning curve, but it’s so beneficial to have a good role model and/or mentor in the beginning,” she says.
Figueroa agrees: “It’s a great time to be in real estate; as a woman, it’s more collaborative than ever,” she says, citing the Women’s Council of Realtors and the Woman Up! conference. “Women are empowering each other more than ever: Find a great mentor, find a great team leader, find a great broker, and listen to them—they’re only going to help you get there quicker.”